Essays about: "Quang Nguyen"

Showing result 1 - 5 of 7 essays containing the words Quang Nguyen.

  1. 1. An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Quang Nguyen; [2022]
    Keywords : Brand activism; Gen Z; Brand loyalty; Fashion brands; Sustainability; Business and Economics;

    Abstract : .... READ MORE

  3. 2. Antecedents of Preferred Customer Status - In the context of the Automotive Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Nguyen Ha Mi Hoang; Vinh Quang Bui; [2021-06-14]
    Keywords : preferred customer status; customer attractiveness; supplier satisfaction; buyer-supplier relationship; social exchange theory; resource-based view;

    Abstract : Resources in any form are inherently scarce, which could be intensified further by global events or the maturity of the associated markets. In such situations, suppliers are faced with the decision on how to allocate resources to their buyers. READ MORE

  4. 3. Study the social context initiating brand activism and explore the significant components of effective brand activism as well as its pitfalls.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Quang Nguyen; David Farmakidis; [2021]
    Keywords : Brand Activism; political activism; cause-related marketing; woke-washing; Business and Economics;

    Abstract : Brands are entering a time where brand activism and political activism in which they state their beliefs affect consumer purchasing decisions instead of having, as opposed to traditional brand product marketing. Brands are more pressured to take a stand on any social issue and voice they’re donating to matter. READ MORE

  5. 4. Adoption and Diffusion of in-store Mobile Payment : Lessons from China

    University essay from Umeå universitet/Institutionen för informatik

    Author : Huy Quang Nguyen; Yao Lu; [2018]
    Keywords : mobile payment; diffusion strategy; merchant adoption;

    Abstract : With the evolution of technology and the Internet, the world is heading to a "cashless society". China has moved towards one solution -  mobile payment in the recent decade. In every corner of urban life, mobile payment has become a favorite way of conducting transactions for merchants and customers. READ MORE

  6. 5. Playout Adaptation and Pull-Push Hybrid Scheduler in Live Peer-to-Peer Streaming

    University essay from KTH/Kommunikationsnät

    Author : Quang Huy Nguyen; [2012]
    Keywords : ;

    Abstract : Together with the wide spread of network devices with broadband access, streaming has become more and more popular as the favorite mechanism for broadcasting real-time events to a large number of users. The traditional approaches to live streaming include IP multicast and client-server based streaming. READ MORE