Essays about: "myth Discourse"
Showing result 1 - 5 of 35 essays containing the words myth Discourse.
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1. Drop Dead Gorg(on)eous : A Multimodal Discourse Analysis of the Contemporary Medusa Tattoo
University essay from Uppsala universitet/Konstvetenskapliga institutionenAbstract : This thesis investigates the phenomenon of the contemporary ‘Medusa tattoo’ that gained traction on the social media platform TikTok in 2019 as a symbol of sexual assault survival, and which has since come to function as an instrument for digital feminist activism. The study aspires to provide a new, previously unexplored link to the long chain of academic research on the figure of Medusa by looking at the emergence, function, and potential of the Medusa tattoo. READ MORE
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2. Polish Collective Memory, The Jedwabne Pogrom inPolish Newspapers 2016-2018
University essay from Stockholms universitet/Institutionen för kultur och estetikAbstract : This study examines the Cultural Trauma associated with the Jedwabne pogrom, as portrayed in three Polish newspapers. The essay seeks to answer the following questions: How did the chosen three Polish newspapers with varying ideological and political views depict the discussion about the Jedwabne pogrom in their articles in the years 2016-2018? In what ways do these usages and representations reflect or challenge the dominant narratives of Polish national mythology? How has the discussion on Polish antisemitism in relation to the Jedwabne pogrom changed after the conservative Law and Justice party came to power in 2015? The source material used consists of 45 newspaper pieces from Gazeta Wyborcza, Tygodnik Powszechny, and Polonia Christianapublished between 2016-2018. READ MORE
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3. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. READ MORE
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4. A Policy Comparison of EU’s Responses to the Syrian and Ukrainian Refugees : With postcolonial theory and Mediated Discourse Analysis
University essay from Enskilda Högskolan Stockholm/Avdelningen för mänskliga rättigheter och demokratiAbstract : For a long time, the situation of refugees and asylum seekers has been a source of concern for EU Member states. While different European countries' policies and practices have received much scrutiny, the discourses they produce are less visible in academia. READ MORE
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5. Industry Brands and Enchantment: How Disenchantment of the Mental Health App Industry Brand Influences Companies Within the Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : Enchantment is at the heart of most marketing and branding operations, therefore, there is reason to believe it is part of the broader picture of the more unexplored concept of industry brands. To study how enchantment discourses of industry brands influence companies, we employ the rich context of an industry brand that has received mixed reviews in terms of its ability to appeal to consumers, namely mental health apps. READ MORE
