Essays about: "narrative theory"

Showing result 16 - 20 of 447 essays containing the words narrative theory.

  1. 16. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Örman; Arvid Özcan-Arvidsson; [2023]
    Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE

  3. 17. Community Power : The Story of How to Become a Driving Spirit of a Community Energy Project

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Pia Kerkeling; Sandra Kettemann; [2023]
    Keywords : energy community; energy transition; storytelling; narrative analysis; entrepreneurial leader; driving spirit;

    Abstract : Community energy projects have such a fire burning inside of them. This often originates from or is at least fueled by the people in charge - let us call them driving spirits. READ MORE

  4. 18. Leadership perspectives on mitigating corruption in India's nonprofit sector

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Vedika Jiandani; [2023]
    Keywords : Nonprofit organizations; nonprofit leaders; corruption; anti-corruption measures; institutional theory; Social Sciences;

    Abstract : Corruption is a well-known issue in India, yet research on its prevalence in the nonprofit sector is limited, particularly from the perspective of nonprofit professionals. This qualitative research, therefore, aimed to explore corruption in nonprofit organizations through the insights of nonprofit leaders. READ MORE

  5. 19. Goddess, Lover, Mother, Witch : Feminist Revisionist Mythmaking and Feminine Morphology of Narrative in Madeline Miller’s Circe

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Wiktoria Grzybowska; [2023]
    Keywords : feminism; feminist literary theory; greek mythology; feminist mythmaking; revisionism; Circe; Madeline Miller; The Odyssey;

    Abstract : This thesis aims to position Circe by Madeline Miller as an example of feminist revisionist mythmaking and investigate some of the novel’s revisionary practices. I thus begin by introducing the project of feminist revisionism, as conceptualized by several different feminist thinkers. READ MORE

  6. 20. "Taking by Giving" - The Contradiction of Volunteer Tourism: A critical analysis of the possible impacts of volunteer tourism in the Global South

    University essay from Lunds universitet/Sociologi

    Author : Hanna Rydén; [2023]
    Keywords : Volunteer tourism; voluntourism; post-colonialism; discourse; white savior complex; Social Sciences;

    Abstract : During recent decades there has been a rapid growth of volunteer tourism whose nature and impact are increasingly questioned in both literature and media. This study aims to critically compare the intended positive impacts with the potential negative consequences of volunteer tourism. READ MORE