Essays about: "oppositional loyalty"

Found 1 essay containing the words oppositional loyalty.

  1. 1. Football Sponsorship in a context of Club Rivalry: the possible moderating effect of product type based on the FCB grid

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Léandre Tellene; [2021]
    Keywords : sports sponsorship; rivalry effects; oppositional loyalty; social groups; product type; Business and Economics;

    Abstract : .... READ MORE