Essays about: "persuasion and communication"

Showing result 1 - 5 of 28 essays containing the words persuasion and communication.

  1. 1. Persuading others using language online

    University essay from Uppsala universitet/Datalogi

    Author : Karolina Hagerman; [2024]
    Keywords : persuasion; language; persuasive communication; reddit; communication accomodation theory; language attributes; sentiment; lexical diversity;

    Abstract : This study explores the dynamics of persuasive communication within the context of the r/AmItheAsshole subreddit, a platform that serves as a space for individuals to share real-life conflicts, inviting impartial judgments from the Reddit community, so-called flairs. Grounded in Communication Accommodation Theory and existing research on persuasion, the study explores the impact of language attributes on persuasive outcomes, using hypothesis testing to determine significant differences between the different flairs and two broader binary categories of blame. READ MORE

  3. 2. Improving Discoverability of New Functionality : Evaluating User Onboarding Elements and Embedded User Assistance for Highlighting New Features in a PACS

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Rebecca Eriksson; [2023]
    Keywords : User Onboarding; Embedded User Assistance; User Experience; User Interface; Design; New Functionality;

    Abstract : The aim of this study was to explore if users of a Picture Archiving and Communication System (PACS) could benefit from User Onboarding elements and Embedded User Assistance (EUA) to discover and learn about new functionality within the system. Five sub-questions, related to perceived intrusiveness, intuitiveness, helpfulness and persuasion, as well as the need to guide users to nested functionality, were explored as well to help answer the research question. READ MORE

  4. 3. When Dragon meets Nāga, the study of strategic narratives of China’s Buddhist Diplomacy in Thailand after the implementation of the Belt and Road Initiative

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Chinnapong Chullanandana; [2023]
    Keywords : Sino-Thai relations; soft power; public diplomacy; Belt and Road Initiative; Southern Buddhism; Strategic narratives; Social Sciences;

    Abstract : This thesis investigates the strategic use of narratives in Chinese Buddhist public diplomacy to support the Belt and Road Initiative (BRI) in Thailand. This study examines the different levels of narrative formation, including system, identity, and issue narratives, to provide a comprehensive understanding of the mechanisms that drive communication, persuasion, and influence in international affairs. READ MORE

  5. 4. Volodymyr Zelensky - From Onscreen to Online

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Lisa Sjöberg; Kerstin Gustafsson; [2022]
    Keywords : Keywords: political communication; social media; digital natives; social media era; social media communication; vlogging; impression management; rhetorics; narratives.; Social Sciences;

    Abstract : As of the current state, there is an ongoing war in Europe; something which has not been experienced in modern days. A crisis like this aids for political leaders who can communicate to their people, hence this thesis was sprung from an interest in investigating the unforeseen video communication that has surfaced with the Ukrainian president Volodymyr Zelensky. READ MORE

  6. 5. A non-governmental organization’s communication for social change: a qualitative case study of Kvinna till Kvinna

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Elsa Bergh Brorsson; [2022]
    Keywords : non-governmental organization NGO ; external communication; women’s rights; political challenges; communication for development and social change CDSC ; strategic communication;

    Abstract : This study investigates how the non-governmental women’s rights organization Kvinna till Kvinna structures their external communication to raise public awareness in Sweden of issues important for social change; and in what way strategic communication is used in this process in order to cope with contemporary challenges. A qualitative research approach is applied to create an in-depth understanding of this. READ MORE