Essays about: "strategic communication"

Showing result 1 - 5 of 369 essays containing the words strategic communication.

  1. 1. A Balanced Scorecard Approach for Measuring a R&D Organization - A case study in collaboration with the R&D intensive company Swegon

    University essay from Göteborgs universitet/Graduate School

    Author : Jonathan Berggren; Max Sundgren; [2020-07-22]
    Keywords : Balanced Scorecard; Measure R D; Obstacles in measuring R D; Performance Measurement; Key Performance Indicators; R D Performance;

    Abstract : In today’s rapidly and ever-changing competitive landscape, companies are racing to develop and commercialize innovative products and services. Successful organizations have realized that Research & Development (R&D) can be leveraged to achieve sustainable competitive advantage. READ MORE

  2. 2. SUCCESSFUL CHANGE COMMUNICATION IN LARGE ORGANIZATIONS A Qualitative Case Study on a Planned Change in a Swedish County Council

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Caroline Wiklund; [2020-01-14]
    Keywords : Organizational planned change; Change communication; Case study; Swedish county council; Adopt to change; Diffusion of innovations theory DOI ; Thematic analysis;

    Abstract : This qualitative case study explores a planned change project and its current change communication used to mediate change within one of Sweden’s largest county councils. A study on change communication is a relevant contribution to the field of organizational change communication as well as to large-scale organizations. READ MORE

  3. 3. The Art Of Surving A Crisis : Strategic Crisis Management in Manufacturing SMEs

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Simon Küffer; Tåve Uglem; [2020]
    Keywords : Crisis; Strategic Crisis Management; SMEs; Manufacturing Industry;

    Abstract : Nowadays, there is a growing need to consider crisis management in organizations due to an increased occurrence of crises in our society. Manufacturing organizations are often affected by crises due to their supply chain reliance and many small-medium sized enterprises (SMEs) do not have the resources to work with crisis management. READ MORE

  4. 4. Virtual Reality – a solution for sustainable travel?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Johanna Lööv; Rickard Lundgren; [2020]
    Keywords : Generation Y; Virtual Reality; sustainable tourism; UTAUT2; virtual tourism; strategic communication; digital communication; Social Sciences;

    Abstract : Denna studie har som syfte att undersöka hur Generation Y, en demografisk grupp som kännetecknas av miljöomtanke, teknologianvändning och resande betraktar den avancerade och multisensoriska kommunikationsformen Virtual Reality (VR) ur ett perspektiv av resande och hållbarhet. Målet är att förstå vilka faktorer som påverkar Generation Y att acceptera och använda VR för resande, samt att undersöka huruvida fenomenet anses vara ett miljömässigt hållbart alternativ till konventionellt resande. READ MORE

  5. 5. How to Shoot a Virus (With) a Message : A study on the usage and effect of coronavirus messages on Weibo

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Wei Chao; [2020]
    Keywords : health crisis communication; Coronavirus; social media messages; sensemaking; efficacy; social media engagement; Crisis and Emergency Risk Communication Framework; message virality;

    Abstract : This study investigates what roles the Chinese state-owned media play in the Covid-19 outbreak in terms of what kind of messages they delivered on Weibo and the quality of the messages. It also explores how the public is engaged with these messages on Weibo. Both the messages and the engagement are examined by mix-method content analysis. READ MORE