Essays about: "psychological pricing"

Showing result 1 - 5 of 12 essays containing the words psychological pricing.

  1. 1. EXPLORING ACCEPTANCE AND ADOPTION OF PRICING ROBOTS THROUGH THE AUTOMATION ACCEPTANCE MODEL. A case study within an e-commerce company

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Clara Engström; Danijela Smoljan; [2023-11-20]
    Keywords : Automation acceptance model AAM ; Automation technology; Dynamic pricing robot; Technology acceptance model TAM ; Technology acceptance and adoption; Technology trust; Psychological Ownership PO ;

    Abstract : Recent technological advancements have enabled the development of more automated and adaptable technological environments. User acceptance and adoption of technology is a critical issue in the rapidly evolving technological landscape. Implementation of automation technology takes both financial and human resources. READ MORE

  3. 2. Unveiling Consumer Perception: Exploring the Impact of Decoupling Product Ownership : Decoupling of white goods ownership

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Sharmin Akter; Sana Raja; [2023]
    Keywords : Decoupling product ownership; subscription-based services; consumer perception; circular economy.;

    Abstract : The sharing economy enables sustainable consumption through efficient access to products, but transitioning from ownership to a subscription-based model faces barriers. The thesis author explored how the decoupling of product ownership impact on the variables; consumer's perceptions of - psychological value, monetary value, social value, brand image, brand attachment, brand loyalty, service quality, and product quality and performance in the context of white goods. READ MORE

  4. 3. Two Channels, One Anomaly: Diagnosing the Investment Effect

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Tom Lanoizelee; [2022]
    Keywords : Investment Effect; Diagnostic Expectations;

    Abstract : The investment effect is driven by Zhang's rational direct discount-rate channel in the short term but by a non-rational indirect profitability channel in the long term. Unifying Zhang's production based asset pricing with Bordalo et al. READ MORE

  5. 4. Acceptability of Vehicle Mileage Taxation in Sweden A Behavioral Economics Approach to Introducing Road Policy Reforms

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Philipp Jonas Kreutzer; [2020]
    Keywords : Road Pricing; Vehicle Mileage Taxation; Psychological Reactance Theory; Structural Equation Modeling; Discrete Choice Experiment; Business and Economics;

    Abstract : Vehicle Mileage Taxation is a proposed improvement to addressing external costs of driving. A key hurdle for its implementation is its acceptability by the public. Theories of psychological reactance, fairness perception and status quo bias are explored as influences on tax reform perception. READ MORE

  6. 5. Irrational individuals and inefficient markets : A quantitative study of factors’ impact on individuals’ risk willingness

    University essay from Umeå universitet/Nationalekonomi

    Author : Tom Ekelund; [2020]
    Keywords : ;

    Abstract : While conventional academic finance highlights theories within modern portfolio theory such as the Capital Asset Pricing Model, the emerging field of behavioral finance tries to develop these theories by incorporating psychological elements into the equation. Furthermore, an extensively discussed phenomenon is individuals’ risk willingness. READ MORE