Essays about: "consumer perception"
Showing result 1 - 5 of 420 essays containing the words consumer perception.
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1. A study on the association of firm-generated content on Instagram, affective customer engagement, and positive electronic word of mouth: Evidence from food industry of Pakistan
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : In marketing literature, the consumer engagement concept has gained the significant attention of researchers. Based on the stimuli-organism-response (S-O-R) framework, current research proposed to analyze the association between consumers' perception of characteristics of firm-generated content (FGC) on Instagram and positive electronic word of mouth by consumers through affective consumer engagement. READ MORE
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2. The current situation of wind power development and human perception and attitude towards it : (A comparison study between India and Sweden)
University essay from Högskolan i HalmstadAbstract : Environmental experts agree that climate change is the biggest challenge facing our planet, and renewable energy and wind power are two important ways to curb it. Many governments promote these choices as environmentally friendly. READ MORE
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3. Consumers’ Perception Towards Pre-loved Activewear and Factors Influencing It
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The purpose of this study was to investigate the consumer perception of young consumers living in Sweden, towards second-hand activewear and to identify characteristics that may have an influencing effect on the perception. The study was based on the following two research questions: (1) How do Swedish consumers perceive buying activewear second-hand? (2) How second-hand barriers/characteristics play a role in consumers’ purchasing decisions and do it affect their perception towards pre-used activewear? The study was based on qualitative research and the empirical material was collected through eight semi-structured interviews conducted via face-to-face interviews and via online Zoom meetings. READ MORE
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4. The Production and Characteristics of an Orange Fleshed Sweet Potato Yogurt
University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)Abstract : Yogurt is an ancient food, used for a better preservation of milk. Milk gets fermented by Streptococcus thermophilicus and Lactobacillus bulgaricus (lactic acid bacteria, LAB) which converts the lactose present in the milk to lactic acid. These probiotics support the microbial population balance of the gastrointestinal tract. READ MORE
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5. What Does Sustainability Mean? : A Study of Young Consumers’ Associations With, and Understanding of the Term Sustainability, Within the Fashion Industry
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Purpose – The purpose of this study is to investigate how young consumers understand sustainability in the fashion industry: how they define it and if they consider both environmental and social sustainability. Design/methodology/approach – A qualitative method was used. READ MORE
