Essays about: "reason for joint venture of sony ericsson case study"

Found 1 essay containing the words reason for joint venture of sony ericsson case study.

  1. 1. Creating Corporate Culture: a study of strategies employed to cultivate High Performance Mentality within Sony Ericsson

    University essay from Lunds universitet/Pedagogik

    Author : Frendberg Elin; [2007]
    Keywords : organizational culture; merger; consolidation; joint venture; strategy; process; high performance; management; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : The current expansion of mergers and acquisitions forces new postmerged organizational cultures to take form, and requires solid strategies for handling that procedure. Research indicate that at least half of all mergers fail in creating expected synergies, and that the reason for failing is assumed integration issues such as culture clashes. READ MORE