Essays about: "related studies of literature foreign"
Showing result 16 - 18 of 18 essays containing the words related studies of literature foreign.
-
16. How can professional service industry achieve sustainable competitive advantage through relationship marketing strategy? : A qualitative Study on Self-financed Overseas Study Agencies in Hubei, China
University essay from Handelshögskolan vid Umeå universitetAbstract : ABSTRACT Purpose The aim of this study is to provide an insight into relationship marketing from a strategic view in Chinese context.Meanwhile, it analyzes how empirical study such as self-financed overseas study consulting agency could use this relationship marketing as a strategic tool to help it to achieve competitive advantage. READ MORE
-
17. Internationalization of banks : The consumer perspective
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management); Internationella HandelshögskolanAbstract : Increased deregulation, cross-border activities of non-financial companies and improved information communications technology led to an increased consolidation of financial institutions across borders. Commercial banking sector in particular, have witnessed trenmendous amount of cross-border bank merger and acquisitions’ (M&As) deals through out the recent years. READ MORE
-
18. The formulation and interpretation of global IS/IT-strategies : A study of Swedish-Argentinean Coalitions
University essay from IHH, InformatikAbstract : Background: The notion of IT strategies has changed during recent years, because our perspectives towards IT in the organizations have changed. We expect IT to be fulfilling business goals and lever-age business opportunities and we have strengthened the role of IT in the supply chain. READ MORE