Essays about: "related studies of literature foreign"

Showing result 16 - 18 of 18 essays containing the words related studies of literature foreign.

  1. 16. How can professional service industry achieve sustainable competitive advantage through relationship marketing strategy? : A qualitative Study on Self-financed Overseas Study Agencies in Hubei, China

    University essay from Handelshögskolan vid Umeå universitet

    Author : Ye Zhou; [2011]
    Keywords : Self-financed overseas study agency; professional service industry PSFs sustainable competitive advantage; relationship Marketing; customer relationship marketing; Guanxi;

    Abstract : ABSTRACT Purpose The aim of this study is to provide an insight into relationship marketing from a strategic view in Chinese context.Meanwhile, it analyzes how empirical study such as self-financed overseas study consulting agency could use this relationship marketing as a strategic tool to help it to achieve competitive advantage. READ MORE

  2. 17. Internationalization of banks : The consumer perspective

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management); Internationella Handelshögskolan

    Author : Kristina Olsson; Tsolmon Gankhuyag; [2008]
    Keywords : Worldmindedness;

    Abstract : Increased deregulation, cross-border activities of non-financial companies and improved information communications technology led to an increased consolidation of financial institutions across borders. Commercial banking sector in particular, have witnessed trenmendous amount of cross-border bank merger and acquisitions’ (M&As) deals through out the recent years. READ MORE

  3. 18. The formulation and interpretation of global IS/IT-strategies : A study of Swedish-Argentinean Coalitions

    University essay from IHH, Informatik

    Author : Matilda Hannäs; [2005]
    Keywords : IS IT strategy; IT; IS; IM; strategy; culture and global strategy;

    Abstract : Background: The notion of IT strategies has changed during recent years, because our perspectives towards IT in the organizations have changed. We expect IT to be fulfilling business goals and lever-age business opportunities and we have strengthened the role of IT in the supply chain. READ MORE