Essays about: "small business marketing"
Showing result 16 - 20 of 164 essays containing the words small business marketing.
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16. Digital Marketing and Small Business : Case Study: LocalDeals, Stockholm, Sweden
University essay from Uppsala universitet/Industriell teknikAbstract : Digitalization has changed the ways business operates nowadays, and because of the change, many startups are creating many services to help customers enhance their business. However, the customers are becoming more aware of companies and their approach to creating value for them. READ MORE
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17. Customers & Innovation as Share Price Determinants of The Cloud's New Cornerstone
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This paper examines the effect of revenue, customer acquisition cost, research and development expenses, and earnings per share on the share price movements of SaaS companies listed on the New York Stock Exchange or Nasdaq. Additionally, the report explores if the metrics explanatory power varies between large SaaS companies (market capitalization > 10 billion USD) and mid- and small-cap companies (market capitalization < 10 billion USD). READ MORE
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18. Marketing Innovation During a Crisis : A case study on the responses of Swedish SMEs to the COVID-19 pandemic
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: The economic crisis derived from the COVID-19 pandemic has an impact on the global economy and Swedish small and medium-sized enterprises are challenged to adapt their practices to the new consumer buying behaviour. As a response to economic crises, where consumer buying behaviour changes, companies are forced to innovate their marketing methods. READ MORE
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19. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE
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20. Wear Beyond Tear
University essay from Lunds universitet/IndustridesignAbstract : The topic of environmental issues, in relation to clothing consumption, was researched with the intention of contributing to the lessening of its negative effects. The conclusion was that an extended amount of use would result in less need for new production, where most of the emissions come from, thus making the system more efficient resource-wise. READ MORE