Essays about: "small business marketing"

Showing result 21 - 25 of 164 essays containing the words small business marketing.

1. 21. Going green across borders : A study on the impact of green marketing on the internationalization of SMEs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Raphael Brunner; Soraya Norouzi; [2021]
   Keywords : Green Marketing; Green Marketing Matrix; internationalization; SME; competitive advantage;

   Abstract : In recent years, the aspects of sustainability and environmental friendliness have taken on an increasingly large role in our society and due to climate change and scarcity of resources, green technologies are growing. As the consequence, this ongoing trend has affected the business environment. READ MORE

3. 22. How do SMEs in Sweden perceive the usage of SEO?

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Sabin Ajam; Berivan Batak; [2021]
   Keywords : SEO; digital marknadsföring;

   Abstract : The purpose of this study has been to find out how SMEs in Sweden perceive SEO as a marketing tool. In order to answer the purpose of the study, we have selected five small and medium enterprises to take part in their stories and perceptions of SEO. As a method, we have used interviews to be able to answer the purpose of the essay. READ MORE

4. 23. Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Wouter Bruin; Viktor Sandberg; [2020]
   Keywords : Ambush branding; ambush marketing; sponsorship; brand identity; ethics; Business and Economics;

   Abstract : Thesis purpose: The purpose is to explore ambush marketing by reconceptualizing the phenomenon from the ambusher’s perspective in the context of mega sports events. Methodology: This study conducted a relativist ontology and a constructionist epistemology to allow for the most relevant interpretations of the empirical data. READ MORE

5. 24. Preprocessing method comparison and model tuning for natural language data

   University essay from Högskolan Dalarna/Mikrodataanalys

   Author : Peter Tempfli; [2020]
   Keywords : Natural language processing; sentiment analysis; machine learning;

   Abstract : Twitter and other microblogging services are a valuable source for almost real-time marketing, public opinion and brand-related consumer information mining. As such, collection and analysis of user-generated natural language content is in the focus of research regarding automated sentiment analysis. READ MORE

6. 25. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kainat Kainat; Patrizi Jennifer; [2020]
   Keywords : Social Media Marketing SMM ; Social Media Channels; Brand Awareness; Challenges; Business-to-Business B2B ; Small and Medium Enterprises SMEs ;

   Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE