Essays about: "small business marketing"

Showing result 6 - 10 of 164 essays containing the words small business marketing.

  1. 6. Social Media Influence on Business Performance within B2B Marketing Companies : A qualitative study on social media use and its influence in the context of lead generation

    University essay from Umeå universitet/Företagsekonomi

    Author : Alice Lindqvist; Matilda Bodell; [2023]
    Keywords : SME; B2B marketing; Social media; Business performance; Lead generation;

    Abstract : The use of social media is constantly increasing and digitalization is becoming a bigger and bigger part of both individuals' and companies' daily life. In turn, customers' expectations of companies working within the social media environment are increasing in phase with digitalization. READ MORE

  3. 7. How Does  Social Media Marketing Impact the Consumer Decision-marketing in Nigeria.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Chinonso David Ozioma; [2023]
    Keywords : ;

    Abstract : This study investigated the effect of social media marketing on consumer patronage decision making with specific focus on small businesses in Port Harcourt, Rivers State Nigeria. To achieve this, three specific objectives were created, such as to ascertain the effect of social media marketing on consumer patronage intention, examine the effect of social media marketing on consumer patronage and determine the effect of social media marketing on repeat purchase. READ MORE

  4. 8. Plantskoleproduktion utan torv : en inblick i torvfria plantskolor i Storbritannien

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Thorsten Joeris; [2022]
    Keywords : barkmull; containerodling; grönkompost; hållbar; kokosfiber; komposterad ull; odlingssubstrat; odlingssystem; torvmark; träfiber;

    Abstract : Torvmarker täcker ~3% av världens landyta och har sedan senaste istiden fungerat som en viktig kolsänka, som tar upp koldioxid (CO2) ur atmosfären. Ungefär 10% av torvmarkerna på jorden har dränerats, huvudsakligen för skogs- och lantbruk, samt till viss del för torvbruk. READ MORE

  5. 9. The blueprint on how to achieve sustainable growth in an emerging DTC company

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Joachim Silber; [2022]
    Keywords : Dynamic marketing capabilities DTC ; customer lifetime value CLTV ; retention; acquisition;

    Abstract : In recent years, the direct-to-consumer business (DTC) has become an increasingly popular way for companies to conduct their business. A large part of why companies choose to build a business based on DTC is for the consumer data they get access to. READ MORE

  6. 10. Discovering a need for marketing services in the small restaurant industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Hasen Hafid; Isak Kucukköse; [2022]
    Keywords : Discovering a marketing need; Small Restaurants; Customer Value Proposition; Marketing Expertise;

    Abstract : The aim of this research is to explore a need for improving marketing in the small business sector among restaurants. Furthermore, if a potential need was found, starting to dissect how to increase the demand for the need of marketing expertise services through crafting an attractive customer value proposition (CVP). READ MORE