Essays about: "Discovering a marketing need"

Found 3 essays containing the words Discovering a marketing need.

1. 1. Discovering a need for marketing services in the small restaurant industry

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Hasen Hafid; Isak Kucukköse; [2022]
   Keywords : Discovering a marketing need; Small Restaurants; Customer Value Proposition; Marketing Expertise;

   Abstract : The aim of this research is to explore a need for improving marketing in the small business sector among restaurants. Furthermore, if a potential need was found, starting to dissect how to increase the demand for the need of marketing expertise services through crafting an attractive customer value proposition (CVP). READ MORE

3. 2. The never-ending story : Discovering touch points and customer experiences along the customer journey

   University essay from Umeå universitet/Företagsekonomi

   Author : Daniel Francesco Lindberg; Tobias Vermeer; [2019]
   Keywords : customer journey; touch points; touchpoints; touch-points; customer experience; purchase-decision process; purchasing-decision process; digital marketing;

   Abstract : Today’s society is earmarked by developments in technology so drastic, that our lives are continuously changed, impacted and remolded. When thinking about how many impressions one goes through during a single day, the results will be uncountable. And at an increasing pace, many of these impressions are shifting to the digital realm. READ MORE

4. 3. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emily Widen; Jane Macfarlane-Grieve; [2015]
   Keywords : Business and Economics;

   Abstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE