Essays about: "social information processing theory"

Showing result 6 - 10 of 24 essays containing the words social information processing theory.

  1. 6. Benefits perceived by Participating Start-ups through Online Corporate Accelerator Programmes

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Romina Marchetti; Daryna Sukhina; [2021]
    Keywords : accelerator; corporate accelerator; online mode; acceleration benefits; acceleration support services; Computer-Mediated Communication Theory; Social Presence Theory; Social Information Processing Theory; Business and Economics;

    Abstract : Participation in corporate accelerator programmes is considered a powerful tool for early-stage start-ups for operational go-to-market and strategic business development acceleration. With the COVID-19 outbreak, all the activities related to the corporate accelerators were forced to move online. READ MORE

  3. 7. Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Chathushee Purnima Jayamila Horanage; Miia-Riikka Hautala; [2021]
    Keywords : Social media micro influencer; content format; persuasive messaging; engagement; purchase intention; Fashion beauty industry;

    Abstract : The increased importance of social media influencers in marketing activities has been evident in recent years. The purpose of the thesis was to understand the cognitive processing of social media micro influencers’ content and the resultant behavioral outcome of follower engagement and purchase intention. READ MORE

  4. 8. Too much information on Social Media : The effect of information overload on purchase intentions - a quantitative study.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emma Malmsten; Malin Brunosson; Carin Kindberg; [2019]
    Keywords : Information overload; quantity of information; quality of information; information processing; consumers purchase intentions;

    Abstract : Introduction: Information overload occurs when received information exceed the consumer's ability to process the information and the consumers are overwhelmed by the information. How the consumer can process the information and if the consumer will be overwhelmed depends on the quantity and quality of the information. READ MORE

  5. 9. The Day the Endowment Effect Went Missing

    University essay from Lunds universitet/Kognitionsvetenskap

    Author : Anton Wrisberg; [2019]
    Keywords : endowment effect; cognition; seller buyer disparity; price; information; increased information paradigm; uncertain utilities; Social Sciences;

    Abstract : The endowment effect, that people tend to value goods higher if owning them than if not, conflicts central economic principles. A new theory explains this price disparity by uncertain sellers’ and buyers’ strategic reliance on opposite borders of a spectrum of possible utilities of a good. READ MORE

  6. 10. Communication Strategies and Different Communication Practices Between Online and Offline Dating, Taking Users of Soul as Examples

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Chongchong Wang; [2019]
    Keywords : online dating; uncertainty reduction; social information processing; hyperpersonal communication; information seeking strategy; self-presentation strategy;

    Abstract : Online dating is a popular phenomenon in the world. Since the main motivation for individuals to use online dating services is finding a partner, the communication strategies for the users to develop a relationship via online dating services and the different communication practices between online and offline dating are thought-provoking. READ MORE