Essays about: "spare part of heavy equipment"
Found 1 essay containing the words spare part of heavy equipment.
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1. After-Sales Services and Customer Relationship Marketing : A multiple case study within the Swedish heavy equipment machinery industry
University essay from Institutionen för marknadsföring (MF)Abstract : Due to growing complexities in business-to-business products, the relationship between a seller and a buyer usually never ends after the purchase transaction. Customers buy augmented products, expecting bundle of values that come with the product which will satisfy the buyer. READ MORE
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