Essays about: "spare part of heavy equipment"

Found 1 essay containing the words spare part of heavy equipment.

  1. 1. After-Sales Services and Customer Relationship Marketing : A multiple case study within the Swedish heavy equipment machinery industry

    University essay from Institutionen för marknadsföring (MF)

    Author : Erika Egonsson; Ting Ting Ly; Khulan Bayarsaikhan; [2013]
    Keywords : ;

    Abstract : Due to growing complexities in business-to-business products, the relationship between a seller and a buyer usually never ends after the purchase transaction. Customers buy augmented products, expecting bundle of values that come with the product which will satisfy the buyer. READ MORE