Essays about: "sports industry"

Showing result 1 - 5 of 64 essays containing the words sports industry.

  1. 1. The effect of Influencer Marketing in a highly involved product : An experiment conducted in the golf industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Julia Halin; [2020]
    Keywords : Influencer marketing; source credibility; high involvement; purchase intention; sports industry.;

    Abstract : Purpose – The purpose of this research is to create an understanding of how influencer marketing could be used to increase the purchase intention in an area of a high involvement product in a niche market. Since this study is collected together with a Swedish golf company, the golf industry was evaluated. READ MORE

  2. 2. Do finances explain performance? : Relationship between financial performance and sports performance in Premier League and Allsvenskan.

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Vincent Rylander; Petrus Lempinen; [2020]
    Keywords : Finance; comparative; quantitative; sports; football;

    Abstract : The topic of finance in football have drawn a great deal of attention, not least in the last twenty-five years. While many see football simply as a game, set up to amuse spectators or as a way for athletes to compete for becoming the number one, football has more to it than meets the eye. READ MORE

  3. 3. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Xiangru Meng; Yue Xiao; [2020]
    Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

  4. 4. Leading in Stressful Environments : How do Football Coaches Cope with Stress?

    University essay from Jönköping University/JIBS Entrepreneurship Centre; Jönköping University/JIBS Entrepreneurship Centre; Jönköping University/JIBS Entrepreneurship Centre

    Author : Ezabella Kwok; Joakim Bredberg; Gustav Nordberg; [2020]
    Keywords : Leadership; Stress; Stressful Environments; Coping with Stress; Football; Relationships;

    Abstract : Abstract Background: Football accounts for 43% of the sports market share, more than any other single sport. The pressure and stress associated with being a sports leader indicate that the football coaches encounter and work with occupational stress more regularly than corporate leaders. READ MORE

  5. 5. Recharge Center

    University essay from Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Lisa Fransson; [2020]
    Keywords : industry; architecture; mega-factory; landscape urbanism; urbanism; productive cities; lithium batteries; sports center; education center; Arts and Architecture;

    Abstract : This thesis seeks to explore the potential of extracting amusement from the utilitarian, and propose a design that aims to connect a vast industrial site with its immediate surroundings and the city. By investigating the design of a battery recycling plant that is to be built in Skellefteå, the thesis draws upon an actual situation to address a real world problem. READ MORE