Essays about: "startup lifecycle"

Found 4 essays containing the words startup lifecycle.

  1. 1. The Challenges in Entrepreneurial Brand Building

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Daniel Mason; Parjanya Holtz; [2017]
    Keywords : ​entrepreneurial marketing; brand identity; brand image; branding; startups; Business and Economics;

    Abstract : Extant research within the entrepreneurial marketing field has typically focused on the migration away from traditional marketing concepts while mostly ignoring the inclusion of branding as a fundamental principle of marketing. This paper is specifically interested in the often overlooked element of a young firm’s ability (or lack thereof) to control its brand and brand identity as perceived by its brand interest group (Mühlbacher & Hemetsberger, 2008). READ MORE

  3. 2. Collaborate? Let me check if I need you right now! : Collaboration and openness initiatives and activities in six Greek start-ups

    University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Sofoklis Dais; Dimitrios Stylianidis; [2015]
    Keywords : start-ups; collaboration; openness; partnerships; innovation; growth phases; lifecycle; Greece; Greek online start-ups; service; software;

    Abstract : Context: Start-ups have recently emerged as an operational model for small and newly-founded firms globally. This increasing business acceptance is present within the European markets, as well as within the Greek. Researchers also complied to the ”commands” of the industry and startup research followed the same, to practice, increasing course. READ MORE

  4. 3. Cross-Platform Mobile Application Development : An Assessment of the Swedish Startups Landscape

    University essay from Högskolan i Jönköping/IHH, Informatik

    Author : Georges Karam; Jamoliddin Daliyev; [2015]
    Keywords : Mobile development; cross-platform development; mobile operatingsystems; platforms; compatibility issues; application lifecycle;

    Abstract : In mobile computing, there is variety of approaches to develop applications. One challenge is the diversity of mobile devices in the market and targeting more than one mobile device to develop applications. One approach to handle this is traditional, in which for every device there is a project carried out to develop application. READ MORE

  5. 4. From a Rack to a Data Center: Development-Production Pipeline and Cluster Management in Service Oriented Architecture Scenarios

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Sergio Cucinella; [2013]
    Keywords : ;

    Abstract : hardest tasks that enterprises are facing nowadays. In particular the biggest challenge is to design an agile, self-adaptable and innovative distributed infrastructure that can scale up globally according to the growth of user demand and that can keep low the overall costs. READ MORE