Essays about: "strategic planning for new product"

Showing result 21 - 25 of 26 essays containing the words strategic planning for new product.

1. 21. Formulation Of Marketing Strategy In India : Application of the Global Strategy Formulation Model

   University essay from Ekonomihögskolan, EHV

   Author : Lina Nyrell; Jimmie Björkman; Lovisa Petersson; [2009]
   Keywords : Marketing; Global strategy formulation; India; Choice of segment;

   Abstract : Abstract As a part of the strategic planning process a company has to formulate a marketing strategy before entering a new market. For global marketers, formulation of a global marketing strategy is of big importance since it contributes benefits, including raising the efficacy of new-products launches, cost reduction and improving product quality and market share performance. READ MORE

3. 22. Complexity Reduction. Managing the complexity of global product development to enable component reuse

   University essay from Lunds universitet/Teknisk logistik

   Author : Johan Newman; [2009]
   Keywords : Technology and Engineering;

   Abstract : Problem Complexity drives cost as it makes standardization and control difficult. The problem studied here is to identify which parts of these costs that are justified by creating competitive advantage and value to customer. READ MORE

4. 23. Developments in Business Intelligence Software

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Zhanna Abzaltynova & Janice Williams; [2009]
   Keywords : business intelligence; competitive intelligence; business intelligence software; data management; development; business analytics software;

   Abstract : Business Intelligence (BI) is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all of the factors that affect your business. READ MORE

5. 24. Transferring Brand Value : from a traditional channel to a digital platform

   University essay from Internationella Handelshögskolan

   Author : Anna Carme; Jesper Benon; Marianne Pantzar; [2008]
   Keywords : Brand management; channel manage-ment; Internet; Eniro; brand equity; ex-tensions;

   Abstract : As technology continues to affect the business sector, many companies have been faced with the nesessity of transformation. Adapting to a new, more Internet based society im-plies that companies are venturing into new market channels to get their products or ser-vices out to the consumers. READ MORE

6. 25. Introducing Strategic Sustainable Development in a business incubator

   University essay from Blekinge Tekniska Högskola/Avdelningen för maskinteknik

   Author : Heidi Blankenship; Viktor Kulhavý; Jonas Lagneryd; [2007]
   Keywords : sustainability; entrepreneurship; business incubator; TSPD; strategic sustainable development;

   Abstract : This qualitative action research explores integration of Strategic Sustainable Development (SSD) at Inova business incubator (Karlstad, Sweden). Researchers and incubator agreed that planning with sustainability in mind at a very early stage of company development may have important impacts on future business success and societal welfare. READ MORE