Essays about: "the BOP strategy"
Showing result 6 - 6 of 6 essays containing the words the BOP strategy.
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6. Profir for the poor : Sustainable market development in BOP-markets
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : There are 4 billion poor living on 2 dollars or less per day that make up the bottom of the economic pyramid (BOP). If a company calculates their aggregated purchasing power they could be a huge and profitable market. READ MORE