Essays about: "the definition of strategic management"

Showing result 11 - 15 of 62 essays containing the words the definition of strategic management.

1. 11. Hållbar mobilitet i mer än bara centrum : transportparadoxen mellan stadens centrum och periferi

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Johanna Wallenqvist Berglund; [2022]
   Keywords : Hållbar mobilitet; beroende; parkeringsnormer; mobility management; geografiska skillnader; offentliga styrmedel; beteendeförändring;

   Abstract : Under en stor del av 1900-talets andra hälft dominerade bilen samhällsplaneringen. Fordon har upptagit mer yta i städer än människor och skapat ett ökat bilberoeden. READ MORE

3. 12. Distributional justice in Swedish-global value chain partnerships for sustainable textile production : A case study on economic distribution within the Sweden Textile Water Initiative

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Ingrid Myhr Radell; [2021]
   Keywords : RSCM; PPDP; sustainability; textiles; partnerships; investments; value chain; RSCM; PPDP; hållbarhet; textil; partnerskap; investeringar; värdekedja;

   Abstract : Due to the textile industry’s polluting impact on aquatic environments the Sweden Textile Water Initiative (STWI) was established. This Sida funded collaboration between SIWI (Stockholm International Water Institute), Swedish fashion brands and their suppliers received international recognition for their success in achieving tangible environmental results after implementing sustainability measures at the suppliers. READ MORE

4. 13. The rise of the FMCG flagship stores, a qualitative study exploring the phenomenon of FMCG flagship stores

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Olle Stenbäck; Albin Waldeck; [2021]
   Keywords : FMCG; Flagship stores; brand experience; consumer-brand relationship; customer-based brand equity; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to explore and develop an understanding of the rather unexplored phenomenon of using flagship stores in the FMCG industry. We want to explore what an FMCG flagship store is to understand why it is used in the context of strategic brand management. READ MORE

5. 14. Reaching for the Stars: An exploratory study to conceptualize product iconicity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jakob Ferenius; Maria Agustina Carbone; Roosmarijn Morgans; [2020]
   Keywords : Iconic products; Iconic brands; Iconicity; Strategic brand management; Cultural branding; Business and Economics;

   Abstract : Background/Problematization: Iconic brands are the gold standard of branding and have established a central role in the consumers’ lives. Behind every iconic brand, we can find iconic products. Despite the importance of these products, iconic products are overlooked in academia. READ MORE

6. 15. Strollers specifically designed for a circular economy : Why the future paradigm will pose new demands on products and how to fulfil them

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Simon Alin; Kevin Larsson; [2020]
   Keywords : ;

   Abstract : Today´s traditional linear production and consumption model fronted by cheap wear and tear products is problematic in terms of sustainability and has to make the transition to a more circular model. As evident from previous projects and pilots, simply taking the shortcut and solely changing the business model (often by leasing instead of selling the exact same products as before) is not sufficient enough in order to meet the demands that come as a consequence of the new business model. READ MORE