Essays about: "Maria Agustina Carbone"

Found 2 essays containing the words Maria Agustina Carbone.

  1. 1. Ideologies Mediating Brands Taking a Political Stance: A Socio-cultural Perspective on How Consumers Draw from Different Ideologies in their Meaning-making of Brands that Take a Political Stance

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Maria Agustina Carbone; Agnes Ýr Pétursdóttir; [2021]
    Keywords : Consumer Culture Theory; Socio-cultural Perspective; Political Consumerism; Ideology; Responsibilization; Consumer Resistance; Governmentality.; Business and Economics;

    Abstract : We aim to enhance the understanding of how consumers draw from different ideologies in their meaning-making of brands taking a political stance. This research used a qualitative approach, more specifically, a case-based approach and netnography. READ MORE

  3. 2. Reaching for the Stars: An exploratory study to conceptualize product iconicity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jakob Ferenius; Maria Agustina Carbone; Roosmarijn Morgans; [2020]
    Keywords : Iconic products; Iconic brands; Iconicity; Strategic brand management; Cultural branding; Business and Economics;

    Abstract : Background/Problematization: Iconic brands are the gold standard of branding and have established a central role in the consumers’ lives. Behind every iconic brand, we can find iconic products. Despite the importance of these products, iconic products are overlooked in academia. READ MORE