Essays about: "Iconic products"

Showing result 1 - 5 of 10 essays containing the words Iconic products.

  1. 1. Integrating Cultural Elements Into a Home : How to make product development adaptable

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Amanda Lenko; [2022]
    Keywords : Cultural Values; Product Development Adaptability; Customisation; Globalisation;

    Abstract : This thesis report has been written for the Innovation in Business, Engineering, and Design master’s program (specialization in design) at Linnaeus University in Växjö, Sweden, in collaboration with IKEA, a furniture company in Älmhult, Sweden.  This report is about finding form for customization to contribute to adapting cultures into product development. READ MORE

  3. 2. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Emma Mathilda Lyppert; [2021]
    Keywords : Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Abstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE

  4. 3. Reimagining Play Reconstructing Education : Exploring discourse in The LEGO Group as Media Producer: A qualitative discourse analysis, examining constructions of children, LEGO self-representation and ideology, and 21st Century education.

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Caroline Pearsall; Radmila Canic; [2021]
    Keywords : Education - Competent Child - Commodified Child - Learning through Play - 21st Century - Technology - Brick Ideology - The LEGO Group - Iconic Brand;

    Abstract : This paper analyzes how the Lego Group discourse portrays children, education, play, themselves and attempts to reveal corresponding ideologies surrounding the brick. The LEGO Group claim equality, honesty and transparency in their communications, and within their business ecosystem, at their core are their traditional family values, creating an intriguing and multi-layered discourse. READ MORE

  5. 4. Reaching for the Stars: An exploratory study to conceptualize product iconicity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jakob Ferenius; Maria Agustina Carbone; Roosmarijn Morgans; [2020]
    Keywords : Iconic products; Iconic brands; Iconicity; Strategic brand management; Cultural branding; Business and Economics;

    Abstract : Background/Problematization: Iconic brands are the gold standard of branding and have established a central role in the consumers’ lives. Behind every iconic brand, we can find iconic products. Despite the importance of these products, iconic products are overlooked in academia. READ MORE

  6. 5. BACK & FROM Furniture set

    University essay from Lunds universitet/Industridesign

    Author : Tianyi Wang; [2020]
    Keywords : Collective memory; the 1990s; China; product design; Arts and Architecture; Technology and Engineering;

    Abstract : Collective memory is a psychological and sociological concept. This theory provides a reference for defining the characteristics of a community from the perspective of memory. Further research also shows that its internal connection to culture and community. This has many similarities with user research in product design. READ MORE