Essays about: "thesis introduction website"

Showing result 6 - 8 of 8 essays containing the words thesis introduction website.

  1. 6. Advertorials; an effective or destructive marketing practice? : The effect of advertorial deception on irritation, credibility, and attitude, both for the advertiser and the advertising medium

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Jimmy Bergqvist; Jens Ingelstedt; [2010]
    Keywords : Advertorials; deceptive marketing; brand credibility; advertising avoidance; likeliness to return to site; brand attitude; on-line adver-tising; news advertising; Annonser; vilseledande marknadsföring; varumärkestrovärdighet; reklamundvikande; sannolikhet att återvända till webbsida; varumärkesattityd; online-reklam; reklam i nyheter;

    Abstract : The thesis explores advertorials, advertising made to look like editorial content, from a consumer behaviour perspective. Introduction                 Consumers are exposed to a staggering amount of advertisements each day. This so-called advertising clutter makes it difficult for marketers to reach the consumer. READ MORE

  3. 7. Evaluating the Impact of IT Outsourcing in an Organization

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Godspower Oduose; Polycarp Njinko; [2009]
    Keywords : ;

    Abstract :   ABSTRACT Date: 16th June 2009 Authors: ODUOSE GODSPOWER ONORIODE (810822-T139) NJINKO POLYCARP NGANSI (791005-5735) Title: Evaluating the impact of IT Outsourcing in an Organization. Introduction: The continuous advancement of technology has increase the intensity of competition between organizations whose operations or core competence is based on information technology. READ MORE

  4. 8. ‘Ask, ask, ask!’ : a case study of Umeå University library provision for its international students

    University essay from Sociologiska institutionen

    Author : Lidija Lazarevic; [2007]
    Keywords : International students; Umeå University Library; information searching; information literacy; library instruction; library anxiety; emotional barriers;

    Abstract : The aim of this Master’s thesis is to investigate Umeå University Library’s provision for its visiting international students. Questions addressed include: whether this library considers its international students to have specific needs which are different from those of domestic students; what kind of provision is offered to international students; and whether and what kind of affective barriers international students experience in this academic library. READ MORE