Essays about: "thesis topic in marketing and investment"

Found 2 essays containing the words thesis topic in marketing and investment.

1. 1. SME Entry Strategy in Foreign Markets : A case study of Aura Light, Slipnaxos and Norba

   University essay from Ekonomihögskolan, ELNU

   Author : Hanna Berglund; Oskar Malmsjö; [2009]
   Keywords : Entry Strategy; Foreign Markets; SME;

   Abstract :   The internationalization of firms in is an occurrence increasing in a rapid pace and during the last 20 years firms have changed their orientation from domestic to international. Geographical expansion is interesting to view from a single firm´s standpoint since it provides possibilities for the firm which allows it to grow and achieve a higher profit. READ MORE

3. 2. Key Criteria in Project Evaluation : A study of New Service Development

   University essay from Handelshögskolan vid Umeå universitet

   Author : Cam Nhung Nguyen; Eriona Shtembari; [2009]
   Keywords : project evaluation; project control; monitoring; criteria of evaluation; service innovation; service projects; new service development;

   Abstract : Project evaluation is concerned with indicators setting and performance tracking along the life of a project. It plays an essential role to the success of any project and therefore demands special attention. At the heart of this process lies a system of criteria one has to take into account when performing the evaluation. READ MORE