Essays about: "total quality management as a competitive advantage- from a marketing perspective: a case study of"
Found 1 essay containing the words total quality management as a competitive advantage- from a marketing perspective: a case study of.
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1. Total Quality Management as a Competitive Advantage - From a Marketing Perspective : A Case study of HMS Industrial Networks AB and Ernst & Young LLP
University essay from Sektionen för ekonomi och teknik (SET)Abstract : This research study focuses on how a company can achieve competitive advantage through total quality management from a marketing mix standpoint. To gain a deeper grasp of the research topic, a research question was formulated and the thesis is based on the marketing mix and competitive advantage model which is the theoretical framework of this study. READ MORE
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