Reducing the energy consumption in households by utilizing informational nudging

Abstract: Conserving energy and reducing electricity consumption have become critical issues. Measuring when different appliances use electricity can be an effective way to save money on electricity bills. By providing information about hourly electricity prices and peak consumption times, people can subconsciously adopt energy saving habits to reduce the electricity consumption in their households. The challenge, however, lies in ensuring that all household members are informed and made aware of the right times to use electricity. This study will research how nudging can be utilized to reduce electricity consumption in households and what information the people in the households need to be able to make informed decisions to reduce their electricity consumption.