The Influence of Family Moral Supportin the Creation of Small-MediumEnterprises for Female Entrepreneursin Indonesia & Pakistan

Abstract: Female entrepreneurship plays a significant role in economic growth and innovation within the entrepreneurial ecosystem. However, Female entrepreneurs face challenges that are different from male entrepreneurs. Regarding market access, capacity-building training, and investment, many female entrepreneurs within the Global South face additional challenges of patriarchy, gender stereotyping, and lack of access to opportunities or support from society, friends, and family. In this thesis, a qualitative approach was undertaken to assess the influence of family moral support for female entrepreneurs in creating their businesses by identifying and analyzing their personal experiences and challenges during their business development and growth phase in Indonesia and Pakistan. As a result, female entrepreneurs in these countries need access to business opportunities with family moral support, which helps them break the stigmas and get out of an unsupported environment. With family moral support, female entrepreneurs have proven to excel in developing their entrepreneurial set of skills, especially in the creation phase and maintaining the growth of their Small-Medium Enterprises. However, every privilege of female entrepreneurs still needs to consider that their personal and family backgrounds are different and intersect with other aspects that could lead to success or barriers to creating Small-Medium Enterprises.