Services Marketing in the Health Care Industry- Elekta in Sweden

University essay from Högskolan i Gävle/Avdelningen för ekonomi

Abstract:

During the nineteenth and the twentieth centuries, the world has moved from a manufacturing to service-based economy, where the twentieth first century, will be the” century of services”, and will transform into the century of “international services” (Clark and Rajaratnam, 1999).

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