Improving the sustainability of household -Decision making while purchasing appliances

Abstract: With the promotion of the 2030 sustainable development goals, more and moreEuropean countries started to highlight them in society, many European people alsoshowed that they are willing to purchase sustainable products, but theenvironmentally conscious consumers rarely translate “green” concerns andintentions into actual purchase behavior. This project is aimed to provide consumerswith comprehensive information about the products and find out the solution toencourage choosing sustainable products while purchasing home appliances. Nowadays home appliances are becoming a core area of consumption in bothdeveloped and developing countries, and it is one of the relevant areas ofintervention to ensure sustainable production (Hischier et al, 2020). Consumersbehavior has a big influence on the production, consumption and sustainability ofhome appliances, therefore it has been considered as the core studying field in thisproject. In order to have a better understanding of peoples current attitude towardssustainability and home appliances, an online survey was carried out with theconsideration of the purpose of this study and Theory of planned behavior (TPB)model. Then, by analysis of the customer journey map (CJM), the author found thepart with the most touchpoints, “information”. After brainstorming and benchmarking,a service design that focuses on Web User interface (UI) design wasproposed as the final proposal.