Collaborative Product Development in partnership formation within Start-up Ventures

Abstract: This master's thesis presents a qualitative research study on the partnership formation phase of Collaborative Product Development within start-up ventures. The research aims to identify the key factors that influence product development, with a specific focus on start-ups ventures. Existing literature and theories on Collaborative Product Development have been reviewed, highlighting the benefits, challenges, and motivations behind this strategic approach. The research adopts a qualitative research approach to gain relevant insights. A sample of 12 start- ups, primarily from the Skåne region, an innovation hub with strategic geographical significance, has been carefully selected. The sample encompasses start-up companies of various sizes, years of establishment, revenues, and operating sectors, providing a diverse range of perspectives on the research topic. Semi-structured interviews have been conducted with the selected start-ups, following a structured and time-efficient approach. The data analysis method employed is inductive thematic analysis, allowing the data to reveal insights without any preconceived notions or subjectivity from the author. The findings of the study highlight several recurring themes identified through the interviews. These themes have been categorized into two main groups: main themes and noteworthy themes. The main themes, namely strategy, collaborative processes, and ecosystem and social network, have emerged consistently across all interviews. Additionally, noteworthy themes such as legal, communication, and financial aspects have been identified as meaningful by the author, despite recurring only in some interviews. The identified themes, both main and noteworthy, are considered key factors influencing Collaborative Product Development and strategic partnerships within the start-up sector. The study provides valuable insights into understanding the dynamics and critical elements of successful partnerships and product development within start-ups.