So Many Mobile Games, So Little Visibility : A dissection of the problems surrounding visibility and discoverability in mobile gaming

University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

Author: Joshua Rinaberger; Zoë Garner; Luis Riofrio; [2018]

Keywords: Mobile; applications; apps; digital; marketplace; consumer; decision; making; process; information; search; user; acquisition;

Abstract: The purpose of this thesis is to research marketing video games for mobile devices that are releaesd through app stores. The intention is to identify the key factors in the consumer decision process for the casual mobile game audience regarding how they obtain information about apps and identify locations for mobile games to gain more visibility. 

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