Internal Communication as a Tool for Enhancing Employee Motivation: Case Study of Roche Latvia

Abstract: This dissertation examines the role of internal communication in enhancing employee motivation. As a role model – pharmaceutical company Roche Latvia was chosen. Roche Latvia is one of the Top 3 leading pharmaceutical companies in Latvia (Roche, 2015), and is seen as the main and most important contributor in educating patients and doctors, as well investing research and donating to charities. The author set out to research whether company that is so socially active on the outside, and is perceived as respectable and trustful would also take such good care of its own employees. To explore the role and interrelation of internal communication and employee, this dissertation analyses empirical data gather through 24 surveys and 3 in-depth interviews with Roche Latvia employees, as well academic literature about internal communication and employee motivation. The information and data analysed during the interviews and surveys, provide answers to research questions, and helped to conclude that internal communication is vital part of the process for enhancing employee motivation, and that there are different channels and instruments of internal commination to do so.