A Look at Crowdsourcing through the Lens of the Dynamic Theory of Organizational Knowledge Creation

Abstract: In today’s increasingly dynamic business setting innovation is known for being of importance and accomplishing a competitive advantage. The research on innovation has acknowledged the role of knowledge being the foundation of competitive advantage. Many companies imply that knowledge sharing is the reason for the competitive edge. In today’s business world it is gradually turning to become a knowledge environment. This paper addresses the impact of knowledge creation on crowdsourcing in terms of innovation. The objective of this study is to understand the importance of crowdsourcing and knowledge creation within innovation management. Innovation is the outcome from implementing structural knowledge. In this study we will seek to understand and recognize how crowdsourcing can be utilized to enhance the formation of structural knowledge. In our findings we acknowledge that crowdsourcing has a constructive influence on innovation. Knowledge sharing also has an effect on the level of innovation in organizations. The methodology will mainly be based on an interpretivist approach from our literary review. Our research findings from all the literature will primarily be of a qualitative approach. There is also a case study covered in this thesis describing using knowledge management with crowdsourcing as a way to promote innovation.