Designing with AI : A User Study to Explore the Future Role of AI as a Collaborative Tool in Graphics Design

University essay from Södertörns högskola/Medieteknik

Author: Iram Fatima; [2023]

Keywords: ;

Abstract: This research article explores the potential of AI as a collaborative tool in graphic design, investigating designers’ perceptions and concerns regarding its integration. A preliminary study identifies current challenges faced by designers, leading to the development of three scenarios envisioning the future of AI-powered tools. A prototype tool called “Desain” with advanced AI features is created. User study and interviews uncover designers’ perspectives and ethical concerns. AI is valued as a collaborative tool, but its limitations in capturing human creativity are emphasized. Ethical concerns include lazy design, accountability, and data privacy. The study emphasizes interdisciplinary collaboration, ethical guidelines, and responsible decision-making for the future of AI in graphic design.

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