Statistical evaluation model for future business opportunities of SAAB AB

Abstract: This thesis conducts a statistical analysis of the won and lost sell data for SAAB AB. The method of choice is logistic regression analysis against believed and confirmed statistically significant dependable data. The sell data is split by different products so that each product gets an individual evaluation. The outcome of the regression analysis is then implemented on non-ventured markets for a specific product. This provide an implied probability of a successful sale of a product to different countries. These implied probabilities form a ranking of different countries for a specific product. The ranking tables are then supposed to be used as a statistical input for SAAB employees to use when evaluating potential future market gains.