Media Representations of Doping in Sports : An Analysis of How Media Frames Men and Women in Doping Scandals

Abstract: In this thesis we delve into the profile doping scandals involving Marion Jones and Lance Armstrong. Our aim is to analyze how the online news media portray doping allegations in sports specifically on these two athletes. Through a textual analysis and approach encompassing framing theory and intersectionality we explore the gender biases that may exist in media coverage and examine the influence of these representations. The connection between media coverage of suspected drug usage and public sentiment was investigated by using methods mentioned above between two fields of sports- cycling and track and field. This research reveals that the choices made by the media when framing their stories about doping shape opinion. This study also underscores the role played on representation by the media on doping crises within sports. It emphasizes the importance of transparent reporting that fosters discussions. By using these findings as a foundation, we can promote fairness, objectivity and evidence-based reporting when addressing instances of doping in sports.  Furthermore, this study contributes to existing literature on how the media portrays doping allegations by providing a framework for examining how these incidents are depicted by media outlets.