The Internationalization strategies of Chinese Privately Owned Enterprise : a Case Study on Wonder Auto Technology Inc.

Abstract: There is an upsurge of trend in studying the internationalization strategy (IS) of firms from China in international business (IB) research area. However studies which have done on Chinese firms in IB area are mostly focused on large state owned enterprises (SOEs), and there are few studies which have focused on the IS of Chinese privately owned  enterprises  (POEs).  This  study  used  the  framework  of  environment – internationalization  strategy – performance as  the theoretical support,  and  adopted  a case study method on a Chinese POE –Wonder Auto Technology Inc.. By analyzing the firm's ISs, the study results showed that Chinese POEs use export, foreign direct investment  (FDI),  and  strategic  alliance  as  their  ISs,  environmental  factors  from institution,  industry,  and  firm  level  could  influence  a  firm's  choices  of internationalization  strategies,  and  these  strategies  are  positive  related  to  the  firm's performance.