Exploring the feasibility of resellers in the battery diagnostics industry

Abstract: One of the most important sources of the world development is energy and Battery energy storage systems (BESS) have emerged as crucial components in transitioning from conventional energy systems to more sustainable and environmentally friendly alternatives. Despite BESS’s importance, the dissemination of knowledge about how this technology function has not kept pace with its market development. Bridging this knowledge gap has become imperative, and addressing this challenge, battery diagnostics emerges as a viable solution. In this way, by investigating alternative sales channels, specifically the utilization of resellers, the current study aims to enhance the market penetration strategy for the optimal integration of battery diagnostics software within specific ecosystems. It was explored both the potential benefits and challenges associated with this business model resulting on the design of such strategy though literature investigation combined with market experts interviews. Additionally, it was evaluated the financial implications by considering the Total Cost of Ownership (TCO) for electric bus owners, which sector showed a high degree of readiness for such technological integration. As a result, it was revealed up to 33.24% in TCO reduction through the implementation of this solution, with maintenance costs playing a pivotal role on this process reaching up to 19.72% on one of the simulated cases, while the battery life extension achieved a reduction of up to 15.17% in another case, confirming the substantial advantages of adopting battery diagnostics technology, reaffirming its favorable impact.