The impact of integrating Artificial Intelligence into the video games industry. : A case study.

Abstract: Artificial Intelligence (AI) possesses the potential to profoundly reshape numerous established industries, including the video games industry. This transformative potential arises from algorithms that operate not only on a technical level, but also on a creative and artistic level, particularly with the advent of generative AI. To elucidate the current role of AI within the video game industry and identify potential trajectories for development, structured interviews were conducted with programmers, AI experts, and video game professionals. Moreover, the study aimed to discern the areas in which generative AI will have the most significant impact. The primary findings indicate that AI should function as an assistant, offering suggestions rather than making decisions. Furthermore, AI facilitates increased diversity and accessibility within the industry through enhanced representation. Urgent discussions regarding the protection of artists and the ethical implications of these advancements are crucial for timely legislation development. The study also revealed that AI currently assumes a supportive role, augmenting human labor efficiency. It is employed for tasks such as balancing gameplay, matchmaking, debugging, anti-cheat mechanisms, and non-player character (NPC) dialogue. Human input remains indispensable, particularly in the creative domain and quality assurance processes. Lastly, the report underscores the opportunities and challenges presented by these technical advancements and proposes potential solutions. The findings contribute to a comprehensive comprehension of the implications of AI and generative AI within the industry and offer recommendations for their responsible and ethical utilization.