Media Conversion From Webtoon To Television : A Case Study Of: I Sneak A Look At His Room Every Day and Flower Boy Next Door

Abstract: Although webtoons have become one of the largest consumed media in South Korea, and many webtoons have been adapted to both film and television, there has been a lack of research on webtoon to television adaptations. This thesis will investigate the specific characteristics of the webtoon that make it suitable for television adaptation using the webtoon I Sneak A Look At His Room Everyday by Yu Hyŏn Suk and the television series Flower Boy Next Door directed by Chŏng Chŏng Hwa.By using narrative structure and character analysis the two works will be compared and contrasted to discover the similarities and differences that enable a smooth media conversion.The second part of the thesis looks into what a webtoon is and how it has evolved during the years. To explore the characteristics for media conversion the webtoon and the television series were analysed both separately and compared to find the commonalities and the differences.The results indicate that using similar storytelling methods such as story-arcs play a large role in the success of webtoon to television adaptation. Both media needs to keep their viewers on their toes to make them want to read/watch further.