Socially Responsible Investments? : -An empirical study on why investors do not invest in SRI

Abstract: In today’s society sustainability has become a highly discussed topic due to the increase in global average temperatures and changing ecosystems. Despite differentiating views regarding the origins of these changes, a proportion of the society have begun to adjust themselves into having more green profiles. This has led to an uprising among the number of investors who focus on making socially and responsible investments. However, on the contrary, there is still a substantial proportion of investors who do not invest in environmentally, animal and human friendly products. Which in turn may negate the pace of the ethical and sustainable development of our society. This issue leads to this study’s research question: What are the reasons or hindrances as to why students at Umeå School of Business and Economics do not invest in SRI financial products?   The main purpose of this paper is to explore why individuals at Umeå School of Business and Economics do not invest in SRI financial products. Furthermore, the paper aim to have an extra emphasis on information. In addition to the main purpose, the thesis will investigate if any links exist between investing ethically/sustainable and one’s daily behaviour. In order to explore these purposes, the authors uses past research within this area together with theoretical concepts regarding “Investment Decisions”, “Markowitz Portfolio Optimisation Model” and “Pro-Social Behaviour”. To conduct this study, the paper uses a quantitative approach with both primary and secondary data. The primary data is collected through a survey sent out to 917 students at Umeå School of Business and Economics. In order to achieve the purposes of this study, the data from non-SRI investors was used to analyse their investment behaviours.   The results of this study indicate that the majority of non-SRI investors are men. Furthermore, the findings illustrate that the expected financial return of SRI and risk when investing is significantly related to the probability of not investing in SRI. Additionally, the results point at that the demeanour of not investing in SRI products are significantly due to a lower level of knowledge concerning financial return of SRI. In conclusion, the authors argue that the attraction of capital ethical and sustainable investments can be greatly increased by educating investors in SRI products. Consequently, the increase in awareness and attraction of capital can aid solving the ethical and sustainable issues that exists today.