Essays about: "Aleksandr Skobeltcyn"

Found 1 essay containing the words Aleksandr Skobeltcyn.

  1. 1. How to increase revenue in Free-to-Play mobile games

    University essay from KTH/Industriell Management

    Author : Aleksandr Skobeltcyn; XIN SHEN; [2018]
    Keywords : Mobile games; In-app purchase intention; free-to-play; pay-to-play; purchase behavior; game apps; business model; revenue models; business model innovation; business sustainability;

    Abstract : The Free-to-play (F2P) model is the primary business model applied in indie mobile games nowadays. However, the fact that less than 5% of players are paying is still a big problem for developers. READ MORE