Essays about: "Behavioural Loyalty"

Showing result 11 - 15 of 17 essays containing the words Behavioural Loyalty.

  1. 11. An exploratory study on perceptions of personalised display ads online : A comparison of Swedish generations: Do consumers willingly surrender their privacy for the usefulness of personalised advertising?

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Thomas Gerdman; Felicia Nordqvist; [2017]
    Keywords : Personalised ads; display ads; business intelligence; attitudes; perceived intrusiveness; perceived usefulness;

    Abstract : The Swedish consumers are concerned of their online privacy, while companies increasingly gather personal information with business intelligence (BI) technologies in order to customize online banner ads, among the favoured marketing techniques. Meanwhile, marketers treasure the opportunity to target individuals. READ MORE

  3. 12. Retain your gamblers : A study of behavioural loyalty in a market with low switching costs

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Oliver Fjätström Zetterberg; Julia Schelin; [2017]
    Keywords : Loyalty program; Switching costs; Online casino; Video slots; Churn rate;

    Abstract : The iGaming industry has exploded the last decade. With more competitors on the market with low switching costs, retention of players is an issue not yet resolved. Attracting players through offers has made the iGaming industry less lucrative due to its high competition, where a “bonus war” has taken over. READ MORE

  4. 13. The Interplay Between Brand Loyalty and Brand Satisfaction : A qualitative study of consumers in the clothing industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Axel Wilson; Nina Persson; [2017]
    Keywords : ​ Brand loyalty; brand satisfaction; mental brand loyalty dimension; behavioural brand loyalty dimension; manifest brand satisfaction; latent brand satisfaction; disconfirmation paradigm;

    Abstract : This thesis focuses on clarifying how brand loyalty interplays with brand satisfaction. As most research conducted on this subject have been quantitative, this study takes a qualitative approach as a way to further describe the interplay on an individual level in a specific context, in this case the clothing industry. READ MORE

  5. 14. Transferring components of brand loyalty in a brand extension scenario within FMCG

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jessica Hedin; [2016]
    Keywords : Brand loyalty; Brand extension; Category fit; FMCG; Affective relations;

    Abstract : Brand managers within FMCG are continuously looking to capitalize on strong brands to grow their business. Strategies involving brand extension activities have become increasingly popular, as it allows brand managers to build on already established consumer-brand relations to increase cross-selling. READ MORE

  6. 15. Putting a Price Tag on Loyalty : The Relationship of Customer-Segment Pricing and Student Loyalty in the Case of the Mecenat Card at Jönköping International Business School, Sweden

    University essay from IHH, Marketing and Logistics

    Author : Bernhard Zachhuber; Per Adolfsson; [2012]
    Keywords : Marketing; Pricing; Customer; Customer Segment; Target Group; Loyalty; Behavioural Loyalty; Attitudinal Loyalty; Mecenat; Loyalty Card; Business Administration; Consumer; Behaviour; Repurchase; Purchase Decisions;

    Abstract : Background      Catering to customer needs and wants by, at the same time, reaping maximum profits has, since the beginning of trade, been a tricky task for companies. Customer-segment pricing, i.e. READ MORE