Advanced search

Showing result 1 - 5 of 17 essays matching the above criteria.

1. 1. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   University essay from

   Author : Yiming Yuan; Ziying Lai; [2023]
   Keywords : ;

   Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

3. 2. Generation Z and brand loyalty: the influence of Gen Z specific expectations on attitudinal and behavioural loyalty

   University essay from Umeå universitet/Företagsekonomi

   Author : Nine Cagnin; Manon Nicolas; [2022]
   Keywords : Generation Z; brand loyalty; attitudinal; behavioural; ethics; omnichannel experience; value for money; entertaining content; authenticity;

   Abstract : Background - Generation Z is the future larger group of consumers. Members of thisgeneration are key in the strategy of brands to remain competitive in the long-term. Buttheir loyalty is more difficult to get compared to other generations. It is assumed that itis linked to their specific expectations and the way brands handle them. READ MORE

4. 3. What would you do? : A qualitative study which explores how a customer’s brand loyalty will be affected, as their favourite celebrity begins to endorse a competitive brand.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Qirong Huang; Yusuke Hashimoto; Alexander Klar; [2022]
   Keywords : Brand loyalty; Celebrity endorsement; Attitudinal- Behavioural loyalty;

   Abstract : The purpose of this study was to explore how a consumer's brand loyalty will be affected by a celebrity he/she adores, as the celebrity begins to cooperate with a competitive brand. The methods of this research have been done through qualitative research, and the interviews were conducted in a semi-structured way. READ MORE

5. 4. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Keyra Bonagas; Thu Giang Vu Dang; [2022]
   Keywords : loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

   Abstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE

6. 5. Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Aurora Fagerhus; Isa Melker; [2021]
   Keywords : cosmetics; cosmetic brands; consumer-brand relationships; brand loyalty; Business and Economics;

   Abstract : Background: In today’s consumption society, there is an endless amount of cosmetic brands to choose from. Moreover, the global consumption of cosmetics continues to increase, both among male and female consumers, and new cosmetic brands are constantly entering the marketplace. READ MORE