Essays about: "Behavioural Loyalty"

Showing result 6 - 10 of 17 essays containing the words Behavioural Loyalty.

  1. 6. When attitude matters - A study of the influence of street-level bureaucratic implementation behaviour in the field of conflict-ridden employment policies

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Linnea Kongsted Ritter; [2020]
    Keywords : street-level bureaucracy; implementation; attitude; behaviour; conflict; Social Sciences;

    Abstract : When street-level bureaucrats implement conflict-ridden policies in the field of cash benefits, attitude matters. This thesis illustrates that through several interviews with caseworkers working in various jobcentres in Danish municipalities and implementing ‘Jobreform fase 1’. READ MORE

  3. 7. Integrate…then they might be all yours : A research on how Omnichannel retailing could affect customers Brand Loyalty.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Erdanos Haile; Melanie Björk; [2019]
    Keywords : Omnichannel; Omnichannel Retailing; Customer Satisfaction; Customer Experience; Brand Loyalty; Attitudinal Loyalty; Behavioural Loyalty;

    Abstract : Omnichannel has become a central part of future retailing and is expected to be implemented by multiple brands. Omnichannel is an extension of multichannel enquiring complete integration between channels. READ MORE

  4. 8. Factors Influencing the Net Promoter Score (NPS) : A Case of Funnel

    University essay from

    Author : Devesh Gadkari; [2018]
    Keywords : NPS; Net Promoter Score; Customer loyalty; Customer satisfaction; Word of Mouth; Industry; Industry dynamic;

    Abstract : Net Promoter Score (NPS) is considered to be an important metric for measuring customer loyalty. The concept is widely popular and adopted in several established and emerging industries. This master’s thesis work is aimed to spot the factors influencing the NPS of a company and the score rated by an individual. READ MORE

  5. 9. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Philip Meier; Eleni Anastasiadou; [2018]
    Keywords : online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

    Abstract : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE

  6. 10. E-Commerce versus Store Loyalty: An Explorative Study of the Toy Industry

    University essay from Umeå universitet/Företagsekonomi

    Author : May Demangeot; Dimitri Demangeot; [2018]
    Keywords : store loyalty; e-commerce; brick-and-mortars; toy industry; retail;

    Abstract : This study explores how brick-and-mortars toy retailer face the growing competition thatthe e-commerce is bringing to the market. It was found that the toy industry is reallysensitive to the increasing power online retailers are gaining, and that it is affecting theirstore loyalty. READ MORE