Essays about: "Carola Kamel"

Found 1 essay containing the words Carola Kamel.

  1. 1. Value co-creation within the digital divide : how organizations can co-create value to maintain and attract older adults as their customers

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Carola Kamel; Marcus Olausson; [2020]
    Keywords : Older adults; digitalization; digital transformation; digital services; digital divide; value; value co-creation;

    Abstract : Digitalization has made it possible for organizations to propose value to their customers through digital services. Meanwhile, due to digital development, the digital divide has increased in society, since many older adults do not know how to use the proposed digital services. READ MORE