Essays about: "Equity Identity"

Showing result 1 - 5 of 55 essays containing the words Equity Identity.

1. 1. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

3. 2. Best of both worlds? : Exploring how the employees perceive the hybrid solution in connection to group dynamics, motivation, and well-being

   University essay from Umeå universitet/Företagsekonomi

   Author : Anna Jonsson; Ellen Öman; [2023]
   Keywords : Motivation; Working from home; Remote work; Employee retention; Social Identity theory Group dynamics;

   Abstract : The coronavirus was declared a health emergency in 2020, which led to many employers let their employees work from home to decrease the virus. After the restrictions regarding working from home were removed, some people continued to work from home for a few days a week and spent the other days at the office, which is today called the hybrid solution. READ MORE

4. 3. Turning Consumers into Supporters: Understanding Loyalty Through Football Teams

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tim Kämpe; Axel Paulsson; Marcus Sjöberg; [2023]
   Keywords : Brand loyalty; Brand community; Brand heritage; Brand identity; Brand internalisation; Sports branding; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. READ MORE

5. 4. The Brand Creation of an International Football Club

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Kokko; Johan Otterhed Bolin; Antoni Kaso; [2023]
   Keywords : Brand Creation; Football Club; Club Ownership; Sports Branding; Brand Identity; Corporate Brand Identity Matrix; Business and Economics;

   Abstract : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. READ MORE

6. 5. From Kink and Fetish to BIPOC and Trans: The Diversification of a Multi-Generational Nonprofit

   University essay from Lunds universitet/Sociologi

   Author : Cara Warren; [2023]
   Keywords : BIPOC; Trans; LGBT ; Intersectionality; Diversity; Non-profits; Organizations; Social Sciences;

   Abstract : Diversity, equity, and inclusion have become an important part of justice work in today’s society. Nevertheless, many non-profits still fail to diversify. While previous research has examined methods for an organization to successfully diversify, there has been a distinct lack of research on how these methods play out in an intersectional manner. READ MORE