Essays about: "Fabian Nicola Gutjahr"
Found 1 essay containing the words Fabian Nicola Gutjahr.
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1. Unraveling Complexities in the New Economy
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Unraveling Complexities in the New Economy – Investigating Online Influences on Business Models of Retailers in China and the United Kingdom Authors: Fabian Gutjahr & Lukas Bollano Supervisor: Magnus Johansson Keywords: Business Model, Capabilities, E-Commerce, Packaged Food, Retailing, China, UK Purpose: The purpose of this study is to examine how e-commerce trends in technologically advanced economies interplay with the market and organizations in packaged food retailing. Methodology: A qualitative multiple-case study with cross-cultural components has been designed. READ MORE