Essays about: "Fairtrade products"

Showing result 11 - 15 of 22 essays containing the words Fairtrade products.

  1. 11. Do consumers give Fairtrade a fair chance in the supermarket?

    University essay from Umeå universitet/Företagsekonomi

    Author : Rasmus Nilsson; Robin Eckerblad; [2014]
    Keywords : Fairtrade; Branding; CSR; ethical products; Fairtrade products; consumer behavior; purchase decision;

    Abstract : How often have you walked around in the supermarket trying to decide what product by which brand to choose? The options are many. Some people look for the price tag while others are more influenced by the esthetic appeals of the packaging design. Some people might look for ethical or environmental aspects of the brand. READ MORE

  3. 12. A Fair Chance to Know It’s Fair : A study of online communication within the field of Fair Trade consumption

    University essay from Företagsekonomi

    Author : Sara Blomberg; Maria Busck; [2013]
    Keywords : Fair Trade consumption; Fair Trade; Fairtrade; ethical consumerism; qualitative content analysis; Facebook communication;

    Abstract : The rise of ethical consumerism has contributed to that organisations increasingly include CSR policies in their business and marketing strategies. Consumers want to make more ethically based purchasing decisions, and are guided by organisations’ ethical claims and by product labels. READ MORE

  4. 13. Kundpreferenser för Fairtrade och FSC-certifierade träprodukter : en conjointanalys

    University essay from SLU/Dept. of Forest Resource Management

    Author : Linnea Kvick; Anna Thorning ; [2012]
    Keywords : FSC; Fairtrade; Marknadsundersökning; Golv; Enkät;

    Abstract : FSC, Fairtrade och SSC Forestry har tillsammans startat ett pilotprojekt som handlar om att skapa rättvisa möjligheter till handel och hållbart skogsbruk för småskaliga skogsbrukare i utvecklingsländer. Kährs har köpt in detta virke som är dubbelcertifierat med FSC och Fairtrade och producerat ett golv av virket. READ MORE

  5. 14. Fairtrade - A Competitive Imperative? : An Investigation to Understand the Role of Fair Trade in Company Strategy in the Chocolate Industry

    University essay from IHH, Företagsekonomi

    Author : Elina Vettersand; Thao Tran; [2012]
    Keywords : Strategic entrepreneurship; fair trade; competitive advantage.;

    Abstract : Background: The rise in ethical consumerism has become evident through an increase in sales of fair trade products in recent years. Consumers are prepared to pay a premium for fair trade chocolate, and with a steady future growth in the fair trade movement, this is an attractive market for new entrants. READ MORE

  6. 15. FSC-Fairtrade certifierade trävaror : en marknadsundersökning av två byggvaruhandlare och deras kunder

    University essay from SLU/Dept. of Forest Products

    Author : Simon Ek; [2012]
    Keywords : FSC; Fairtrade; Miljömärkning; Byggvaruhandeln; Eco labeling; builders merchants;

    Abstract : Mellan 2011 och 2013 driver Fairtrade Labeling Organizations International (FLO) och Forest Stewardship Council (FSC) International Center ett pilotprojekt tillsammans. Syftet är att ge småbrukare i utvecklingsländer tillgång till en västerländsk marknad som kan ge dem skäligt betalt för deras skogsråvara. READ MORE